College Football Kickoff 2026: Jerseys & Gameday Gear
College Football Is Back — Kickoff 2026
From Dublin to Labor Day weekend, the 2026 season opens with Georgia chasing another title, Indiana defending its historic CFP crown, and the sport’s great rivalries renewed. Build your gameday wardrobe now.
Shop the Contenders
Jump straight to your teamThe programs driving the biggest jersey sales this fall — blue bloods, playoff hopefuls and the reigning champion Hoosiers.
Gameday Jerseys Fans Are Buying
Hand-picked for this guideSchool-color jerseys for the biggest stadiums in the country — from the Big House to Bryant-Denny.
Mykel Williams Georgia Bulldogs GameDay Greats NIL Player Foo...
Ohio State Buckeyes GameDay Greats Ice Hockey Jersey - Scarlet
Texas Longhorns Game Jersey - Texas Orange
Alabama Crimson Tide Game Jersey - Crimson
Michigan Wolverines GameDay Greats College Football Playoff 2...
Notre Dame Fighting Irish GameDay Greats Infant Collegiate Fo...
Indiana Hoosiers Replica Football Jersey - Crimson
USC Trojans Toddler Alternate Untouchable Football Jersey - C...
Your 2026 College Football Season Guide
The Storylines of the Season
Week 0 is already in the books and Week 1 lands on the Labor Day weekend of September 3–7 — the single biggest traffic weekend in college sports. Indiana returns as the defending national champion after last season’s improbable CFP run, while Georgia, Ohio State and Texas reload for another title push.
The expanded Playoff means more fanbases stay alive deep into November, which makes October and November the biggest jersey months of the year. Fans who buy early get first pick of sizes before conference championship hype clears the shelves.
What to Wear This Season
The classic gameday look is simple: your school’s jersey, comfortable shorts or jeans, and layers for the weather. For the biggest games, fans are going vintage — retro-inspired school designs from the 80s and 90s are having a moment on campuses nationwide.
Shopping for the whole family? Every school collection carries men’s, women’s and youth sizes, so the entire household can rep the same program on Saturday.
Frequently Asked Questions
When is college football Week 1 in 2026?
Week 1 runs September 3–7, 2026, anchored by Labor Day weekend games. The season opened with Week 0 games in late August.
Who won the 2025 college football national championship?
The Indiana Hoosiers won the most recent national championship. Their championship gear is available in the Indiana collection.
What should I wear to a college football game?
A school jersey plus comfortable layers is the gameday standard. Browse our vintage college section for retro looks.